Every individual has their personality; we are what we are because of it. The same holds for companies: every business has a distinct personality of its own. With that said, does having a business personality boost results, and how can it be established in the first place? Read on to find out everything, illustrated with hands-on examples.
Why Is Having A Business Personality Necessary?
It’s simple: customers need to see who you truly are via your company's personality if you want to connect with them.
Are you stagnant when it comes to identifying the personality of your company? Begin here.
Creating The Character Of Your Business’s Personality
The personality of your company may make or break its success. It affects how the public perceives you as a company and portrays who you are. It might help you stand out from rival businesses and attract clients.
People are drawn to someone having an "excellent" business personality. It should be:
- Transparent (81% of customers responded that to trust a brand, they must be transparent)
It's no secret that customers identify with certain brands. Consumers' visceral reactions to brands are highly strong and individual.
We all have our preferred brands, after all. Why? Because we
- believe in them.
- identify with them
- value their unique personality and sincerity.
Your firm's persona must coincide with every part of your business to build a successful and distinctive business personality (i.e. your purpose, brand, way of conduct, goods or services, etc.).
Start with the five tips below if you want to create a personality that your consumers can identify with.
1. Understand Your Audience
Do you understand who your audience is? You must understand your target market if you want your company's personality to come through in your marketing.
If you haven't done so, define your target market in detail. Or, if you have, perhaps go through it again to ensure you're focusing on the correct audience. For this, you may:
- Publish surveys
- Establish buyer personas
- Utilize analytics and metrics
- Activate social media and collect data
- Ask for opinions from your clients
- Analyze your existing clientele
- Identify industry trends
Make use of your research to develop the personality of your company. Use vocabulary, phrases, and slang terms that your target audience is familiar with in your content and marketing, for instance, if you discover that they are young people between the ages of 18 and 35.
You may start growing or changing your personality to more closely resemble your clients after you have a solid idea of who they are.
2. Simplify Your Tone And Voice
When speaking to a group of business people, the last thing you want to do is employ a goofy tone.
Similarly, avoid using a serious tone if you're seeking to connect with a younger audience.
You need to maintain your voice and tone as you work to establish your company's personality.
If you use the appropriate tone and voice, your personality might really come across as unique. Consider your audience from the past (go back to Tip #1 if necessary).
Consider the voice and tone that they would want to hear and see. Funny or competent? Casual?
Determine the tone and voice you want to use throughout all of your company's material. Your tone and voice should be the same in all of your material, whether it is on social media or your website.
3. Share A Story
Everyone enjoys hearing a good one, right? Naturally, yes. And every business has a story, right? Right.
Tell your narrative to strengthen the personality of your company. In business, using stories to connect with clients and attract their attention is a certain approach to succeed.
Additionally, storytelling may help customers relate to you and your business more personally, depending on what you have to say.
Regardless of how unglamorous your startup story is, don't be hesitant to share it. There's bad news: most small business success tales aren't pretty. Mine, I'm sure, wasn't.
Does the story need to be glamorous? Absolutely not. But can it help to build your business into a resilient organization? Absolutely.
Your target audience will see that you have nothing to hide if you share your tale. Therefore, spread the word whenever and wherever you can.
4. Adhere To Brand Standards
Making and following a brand bible is another approach to showing off your company's personality.
Your company's rules and standards for things like colors, typography, voice, and graphics are included in your brand bible. Your policies guarantee that you sound and appear as the same firm in every single business and maintain the consistency of your corporate personality.
Create a brand bible to serve as a guide when developing content and advertisements once you've determined your company's personality. In essence, your brand guidelines should be a sizable tome describing the personality of your company.
Update your brand standards to reflect the changes if you see that your company's personality is changing over time (which many businesses do).
Don't forget to provide a copy to your staff as well so that they can follow the rules as well.
5. Maintain Consistency
Last but not least, maintain consistency in your firm's personality if you want clients to recognize and relate to your business.
The following locations should exhibit your company's personality consistently (i.e., using the same colors, tone, voice, etc.):
- Your web page
- Pages on social media
- Promotional materials
- Email marketing
- Mission and vision statements
Customers find it extremely challenging to stay up with and understand your business when your business image is continuously changing.
To prevent misunderstanding, and grow your business personality, understand your audience, simplify your tone of voice, share your story, adhere to brand standards, and maintain consistency.
If you’re eager to learn more helpful business tips and tricks, check out one of our related articles now—see you there!
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